The information we collect.

We collect information that can help us improve our website. We ask for your consent to collect this information when you enter the website. All information collected automatically on your consent is stored in an aggregate form and cannot be used to identify you as a specific individual.

We occasionally also ask you for information that can at times be personally identifiable and private. As a result, information collected by us can be divided into two main categories:

a) Aggregated visitor statistics
b) Personally identifiable information

We do not link aggregated visitor statistics with personally identifiable information.

Aggregated visitor statistics

When you visit our website, we collect general information about your computer and its location as well as the website you came from, if applicable. This information cannot be used to identify you as an individual. This information is only used in aggregate form to inform us where our visitors come from, what they look at and act on, and where the most time is spent.

Data we collect:

First-party cookie support (whether you allow us to place a cookie on your computer)
Visitor ID (provided by a cookie we place on your computer when possible)
Referrer (i.e. where you came from, eg google.com)
Date and time of visit
Regional and language settings (to determine which country you are in)
Operating System (Windows, OS X, Linux, iOS, Android etc.)
Browser & Browser Version (Chrome, Internet Explorer, Firefox, Opera, Safari etc.)
Screen Resolution (1280x1024, 1024x768, etc.)
JavaScript support
Java support
IP address (computer address on the internet for statistical purposes only – no personally identifiable information is collected)
The title of the page you are viewing
The URL of the page you are viewing
Time spent on the page
Device type (Tablet, Mobile, Desktop), manufacturer, Operating system, mobile carrier
Country, region, city, state, zip code
Keywords used in the website search field
Search keywords resulting in a page view
Reloads, clicks on pages, return frequency
Entry, exit points page flow
File downloads
Content shared on social media or other available platforms (share buttons)

Personally identifiable information

At times, we need to collect more personally identifiable information about you. Some areas/parts of our website might require you to register in order to log in; we might ask you for information such as your age and occupation to better understand the purpose of your visit and to improve your visitor experience. In any case, whenever we ask you for any personally identifiable information that can be used to identify you as an individual, we will ask for your consent and we will always provide an explanation as to why we collect the information, how we collect it, how we store it and how we plan on treating and using it.

Use of cookies

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server; only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember your preferences – e.g. choice of language.

At Novo Nordisk we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

Strictly necessary cookies; Cookies that are strictly necessary in order to enable you to move around the website and use its features.
Functionality cookies; Functionality cookies record information about choices you’ve made and allow us to tailor the website to you.
Performance cookies; Performance cookies are used across Novo Nordisk websites for internal purposes to help us to provide you with a better user experience. Information supplied by these cookies helps us understand how our visitors use novonordisk.com so that we can improve our content.
Social media pixels; Pixels are used to advertise and re-target content on social media.